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Understanding ROI (Return on Investment) in digital marketing is all about measuring how effectively your online efforts convert into tangible profits. In simple terms, ROI evaluates whether your investment in digital channels—be it SEO, SEM, social media or content marketing—is…
There are several ways to measure the effectiveness of a digital marketing strategy, the major ones are: Website traffic: One way to measure the effectiveness of your digital marketing strategy is by monitoring website traffic. You can track the number…
ROAS or Return on Ad Spend is a marketing metric used to measure the effectiveness of advertising campaigns. It calculates the revenue generated by an ad campaign in relation to the amount of money spent on the campaign. Hence an…
